Experts in search optimization field consider that there are three leading search systems. Google undoubtedly takes up the first place, Yahoo! occupies the second one that takes almost a quarter of market, and MSN takes up the third place, but it does not surrender. MSN occupies approximately 10-15 percent from the market of search systems (though this value does not exceed 5 % according to some information). Nevertheless, this search system has its devoted users. Thus, if you want to organize qualitative and successful campaign for search optimization you just cannot ignore MSN. You can receive high ranging in MSN easily, it's almost the same as using of low- competitive keywords. So a competition in MSN is not as high as in the other leading systems, therefore you can easily take the first places in search results. At the same time this search system has big enough quantity of users to provide to you successful business. Thus, you can receive the same result, as by optimization of your site for more popular search system.

          Though optimization for MSN differs from optimization for Google and Yahoo!, it is still submitted to some general rules which will help you in ranging. As a rule, if you have good enough rating in Google then you will have high enough rating in other search systems too, such as Yahoo and MSN, with a high probability (if you wish to learn more about optimization for Yahoo you should read article "Optimization for Yahoo".

          But it does not mean that things will be the same in the contrary situation, that is if you have high rating in MSN it is completely not obligatory that you have high rating in Google. Thus, it is necessary to watch closely your rating in Google during optimization for MSN. There is nothing good in having high rating in MSN and none in Google (though if all the things are on the contrary you shouldn't worry so much in the situation of an alternative choice).